Privacy Policy

HIPAA Notice of Privacy Practices

As a healthcare provider, AMI is required to comply with the Health Insurance Portability and Accountability Act (HIPAA). This notice describes how your Protected Health Information (PHI) may be used and disclosed, and how you can access this information.

How We Use and Disclose Your Health Information

We may use and disclose your PHI for the following purposes without your written authorization:

• Treatment: To provide, coordinate, or manage your healthcare. For example, we share your imaging results with your referring physician so they can plan your treatment.
• Payment: To bill and collect payment for services. This includes submitting claims to your health insurance plan and communicating with your insurer about coverage and benefits.
• Healthcare Operations: For quality assessment, training, compliance, and other administrative activities necessary to run our facility.
• As Required by Law: When required by federal, state, or local law, including public health reporting, court orders, and law enforcement requests.
• Health and Safety: To prevent a serious threat to health or safety.

Uses Requiring Your Authorization

Other uses and disclosures of your PHI require your written authorization, including marketing communications, sale of your information, and most uses of psychotherapy notes. You may revoke your authorization in writing at any time.

Your Rights Under HIPAA

• Right to Access: You may request copies of your medical records and imaging studies. We may charge a reasonable fee for copies.
• Right to Amend: You may request corrections to your health information if you believe it is inaccurate or incomplete.
• Right to an Accounting of Disclosures: You may request a list of certain disclosures we have made of your health information.
• Right to Request Restrictions: You may ask us to restrict how we use or disclose your information for treatment, payment, or operations. We are not required to agree to your request, except in certain circumstances involving self-pay patients.
• Right to Confidential Communications: You may request that we communicate with you at a specific phone number or address.
• Right to a Paper Copy: You may request a paper copy of this notice at any time.
• Right to File a Complaint: If you believe your privacy rights have been violated, you may file a complaint with us or with the U.S. Department of Health and Human Services. We will not retaliate against you for filing a complaint.

Website Information Collection

Information You Provide

When you use our website, you may voluntarily provide information including:

• Name and contact information (phone number) when submitting an appointment request
• Preferred exam type and scheduling preferences
• Any information you include in messages sent through our contact forms

We do not collect Social Security numbers, insurance information, medical history, or any Protected Health Information through this website. Our online appointment form collects only the minimum information needed to contact you for scheduling.

Information Collected Automatically

When you visit our website, we may automatically collect:

• IP address and approximate geographic location
• Browser type and operating system
• Pages visited and time spent on site
• Referring website URL

This information is collected through standard web server logs and, if enabled, analytics services. It is used to improve our website, understand visitor patterns, and ensure site security. It is not linked to your identity or health information.

Cookies

Our website may use essential cookies necessary for site functionality. We do not use tracking cookies or third-party advertising cookies. If we implement analytics (such as Google Analytics), we will update this policy and provide appropriate notice.

How We Use Website Information

Information collected through our website is used to:

• Respond to your appointment requests and inquiries
• Improve our website content and user experience
• Monitor and protect site security
• Comply with legal obligations

We do not sell, rent, or share your personal information with third parties for marketing purposes. We do not send unsolicited marketing emails.

Data Security

We implement industry-standard security measures to protect information transmitted through our website, including:

• SSL/TLS encryption for all website communications (HTTPS)
• Secure hosting infrastructure with regular security updates
• Access controls limiting who can view submitted information
• Rate limiting on form submissions to prevent abuse

While we take reasonable precautions, no method of electronic transmission or storage is 100% secure. We encourage you not to submit sensitive medical information through website forms. For medical inquiries, please call us directly.

Third-Party Links

Our website may contain links to third-party websites, including our patient portal (provided by AdvancedMD) and physician portal. These sites have their own privacy policies, and we are not responsible for their content or practices. We encourage you to review their privacy policies before providing any information.

Children's Privacy

Our website is not intended for children under 13. We do not knowingly collect personal information from children through our website. Imaging services for minors are scheduled by their parent or guardian.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.